Author: Jason

February 2010

Events

February started out with my discovery of ReinaDelCid on youtube. She’s great. Check out this video below:

I started posting every week day to historyonair.com, my podcast website, that is quickly becoming a history blog and not a podcast, because I simply cannot find the time to podcast anymore. I’ll keep trying though. On February 3rd we had a Chinese New Year celebration at the office, I took some video of that.

On Feb. 6 we watched some of the Super Bowl just like the rest of the nation. I’ve had lots of fun in my Social Media classes in February I posted some of the work I did for the class on this blog. History on Air also got a Fan page on Facebook this month. This month I started to use Gowalla instead of Foursquare. Why? I like the icons and badges better on Gowalla.

On February 22nd, my office bought In and Out for all the employees. That was really cool.

Movies

The Social Network 3 out of 5 stars, better than I thought it would be. Worth watching.

The A-Team – 4 out of 5 stars, again, unexpectedly good. Tried to stay true to the old tv show, but not such a great job at that.

Books

Storytelling: Branding in Practice – 4 out of 5 stars. I read this for my social media classes. Lots of case studies. All pretty interesting. Good read.

Creative Composition: Digital Photography Tips and Techniques – 3 out of 5 stars. Pretty good, nice photos not a real beginner book, but still good.

The Story of Classical Music – 5 out of 5 stars. This was an excellent audio book. Lots of examples and lots of information. Even some great history of the composers.

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) – 3 out of 5 stars. Not as impressive as the other social media books I have read. This book culls together everything else that has already been said and summarizes it. Nothing mind blowing here. Let down.

Mindless Eating: Why We Eat More Than We Think – 3 out of 5 stars. This was close to 4 stars. Lots of case studies, good information. Very interesting. Worth reading.

Fantastic Beasts and Where to Find Them – 2 out of 5 stars. Another one of the spin off books from the Harry Potter series. This just was not all that interesting. Let down.

The Sea of Monsters (Percy Jackson and the Olympians, Book 2) – 4 out of 5 stars. Another in the Percy Jackson series. Still interesting. I’m still caught up in this series. Well written and keeps you reading!

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income – 5 out of 5 stars. Great book. Tons of good information. Perfect for anyone who wants to take their blog to the next level.

Blogging For Dummies – 2 out of 5 stars. Boring. Nothing new and nothing worth saying.

Audi’s Superbowl Ad

The Story: Audi means progress and they believe in giving back to the “world around us.” Lesser part of the message, but still there, Audi is luxury, new and exciting.

Medium: Television
The commercial during the Superbowl depicted the progress part of the story by saying the old guy whose dad had a mercedes-benz is old school. To be progressive choose the Audi and be set free. The commercial also contained features to be used in two different online programs.

Medium: Youtube
The youtube video is used in the Facebook competition. It also furthers the reach of Audi on this social media website. It has over 1.5 million views and almost two thousand likes and only 70 dislikes (probably mercedes-benz die hards and employees).

Medium: Twitter (http://commercials.audiusa.com/audiprogressis)
At the end of the commercial they quickly showed a twitter hash tag to be used in an online competition. Twitter users must submit what progress means to them along with a link to the contest page on audi’s website. Other twitter users who re-tweet that user’s post/hash tag are voting for that user. The user with the most mentions will be able to give $25,000 to the charity of their choice. Thus, proving that Audi is about giving back to the world, while of course raising awareness of the brand Audi.

Medium: Facebook (http://apps.facebook.com/estatesale-tm/)
On Facebook, Audio has launched another program called “The Real Estate Sale.” In which, users are invited to watch the ad and click on luxury items. Each item represents a certain cash value. At the end of the video, your total is figured and and you can submit your score. Everyone who participates in the challenge will be entered to win an Audi sports car experience.

Each medium works for the different part of the story. This campaign was well thought out and takes advantage of all three major players in the social media space: Youtube, Twitter and Facebook. Youtube plays the video on Facebook and youtube.com. The Twitter program utilizes the hash tag feature of Twitter to spread the word. The Facebook program utilizes the social game play/competition addiction that has already been leveraged by the likes of Zynga games like Farmville, Cityville and Mafia Wars.

This narrative did not depend upon audience participation. When the audience participates it drives the reach of the companies name online. The narrative would survive with out audience participation. This campaign was all narrative based. They wanted to get across two core beliefs of Audi: Progress and giving back/charity.

Ken and Barbie Transmedia Storytelling Campaign

UPDATE:  Saw the below at Toys’rUs with my daughter yesterday.

You all know that Ken and Barbie, “Were made for each other” as Ken says in Toy Story 3. Their story actually goes back to 1961 when they first met. They met doing a commercial. The story starts to build from there for the next 43 years their relationship blossomed. But on Valentine’s Day 2004, Barbie dumped Ken for Blain®. Poor Ken, what was he to do? But Ken was okay, he was back on the prowl as American’s more eligible bachelor. He hit social media like a storm with new profiles on Facebook, Twitter and Foursquare. Now Ken will fight to win the heart of his one true love. You can follow the excitement on Twitter:  @BarbieStyle and @OfficialKen

By the way, stop by and help a guy out poor Ken only has 32,562 followers, and Barbie has over 1.7 million.

Mattel is using all the elements of storytelling. The message is hey remember Ken, yeah that guy in Toy Story, they are reminding consumers of the great American love story that is Ken and Barbie. The plot is the story of Barbie and Ken and will they get back together again. The conflict is that Barbie dumped Ken and may turn his advances down. The characters we know: Barbie and Ken. The narrative is very successful it is one that all Americans know. It includes consumers in the narrative as consumers get to vote for whether or not Barbie should accept Ken back into her life. Consumers can vote by texting thumbs up or thumbs down to 51684 or they can vote at http://barbieandken.com/, then post about it on Twitter or Facebook.

I think this campaign is doing well, it has already increased the number of Twitter followers for Barbie and Ken. Hopefully, Mashable or someone else will follow up and let us know if the sales of Barbie and Ken dolls (or action-figure in Ken’s case) went up, revenue being the only silver bullet. By next week, we should know if Barbie took Ken back or not. If you haven’t already read the article on Mashable I encourage you to do so.

Transmedia Case Study: Dexter

I’m taking this really cool class at UCI, called Transmedia Marketing Through Storytelling.  This is the case study that I found and wrote about for the class. Here is a great youtube video that goes over the whole campaign:

Modernista! a Boston-based creative and communications agency was hired to create an alternative reality game (ARG) for the Showtime television program Dexter. The goal was to increase excitement leading up the the premiere of a new season of Dexter.

It started with mock murder scene at 2010 Comic-Con in San Diego. Then it moved online. Two characters engaged players across two main sites (sleepsuperbly.com and serialhuntress.com), as well as countless microsites, social media profiles, mobile components, and real-world locations. The outcome of the game was actually determined by player participation, and elements from the ARG appeared in the new season of DEXTER.

The primary medium was two websites that players could become members of. The platforms used consisted of fake websites, blogs, twitter accounts, ustream, audio, youtube videos, flash, foursquare, and even an ebay listing. Modernista! used any media that was appropriate to move the story along, to hide clues, to create suspense, and to entertain.

I put together a timeline to show the extent of the campaign:

Hunterprey is a blog that goes over the whole campaign. Modernista! has the case study on their website.

January 2011

Events

To being the month, I watched parts of the NHL Winter Classic. The next day we left Scottsdale and began the 5 hour drive home. Right after we got home it was back to work and the normal grind. That also meant that we had to do something about our bathtub.

In December, we noticed that there was a hairline fracture beginning. Now that our vacation was over it was time to start looking at our options. We hit all the usual places and began to look at tile and tubs. Late in the month, Samantha, Michelle and I all stayed at my parent’s house in Carlsbad for a week and one day as we waited for the work on our new bathroom to be completed. Each day I or Michelle would drive up to Irvine and watch the workers progress through the project. We had the old tub and shower enclosure removed. When they had that out they put in the new tub and then put tile up the walls. We are really enjoying our new shower and bath.

Quick note on that image of the bathroom, before and after.  I created it using a free online tool called Aviary Phoenix.  Next time you need Photoshop tools, but don’t have access to Photoshop try Aviary, it is free. [update:  is now an app and not a free tool it seems.  Thanks for the heads up Carole.]

I challenged myself to read 60 books this year. Last year my goal was 50, I read 54 books. It’s time to improve on that number and hopefully, I can exceed my goal again.

My Starbucks addiction continues. The Barista at our local Starbucks knows my order before I open my mouth and my Gold card came this month as well.

At work, things are getting exciting. On the 11th our executive team announced that we will begin selling the iPhone in February. Very cool and about time!

I started two social media classes this month. These are my last two classes in the certificate program in Social Media at UCI. I’m taking Social Media Measurement and Evaluation and Transmedia Marketing Through Storytelling. I am enjoying both very much.

Lastly, here is my favorite picture of Samantha from this month.

Celebrations

1 – New Years Day
11 – Eric Lesile’s Birthday
13 – Keith Parrish’s Birthday
16 – Philip Higson’s Birthday
17 – Martin Luther King Day
22 – Anniversary of Michelle and my first kiss

Books

The Swiss Family Robinson by Johann David Wyss – 2 stars, I wanted to like this book. I really did, but it was just to stale.

Unsolved Mysteries of History: An Eye-Opening Investigation Into the Most Baffling Events of All Time by Paul Aron – 2 stars, this book could not deliver on its promises. It was not eye-opening. It is a rehash of a bunch of histories mysteries that aren’t even very fascinating. Much better mysteries out there to explore. It wasn’t a total waste of time though. I had not heard of all the events it covered, but can’t say I’m better off for reading it.

My Antonia by Willa Cather – 3 stars, an interesting story of foreign families that come to live on the plains of Nebraska. This was a book from my classics list that I’m trying to work through. This book is not for everyone, but if you enjoy you might like this.

Fire Underground: The Ongoing Tragedy of the Centralia Mine Fire by David DeKok – 3 stars, this book was actually really good for what it was. It was just so much information that it was a little overwhelming. This is the author’s second book on the subject. I thought it was a very good story of the town that has a mine burning under it, for almost 50 years now! The fire still burns too! I have a more detailed post on this on the historyonair website.

Spook Country by William Gibson – 2 stars, a good story, but somehow the presentation just wasn’t there for me. The story didn’t seem to flow. There was a lot of movement between the character’s stories and they didn’t flow.

The Second Short Life of Bree Tanner: An Eclipse Novella by Stepenie Meyer – 4 stars, Excellent. Very quick, but that didn’t lessen the book. Great to get some more Twilight in.

Star Wars, Episode V – The Empire Strikes Back by George Lucas – 5 stars, this was an audio presentation. Excellent! Had some of the original cast’s voices! Will listen to this again!

Empowered by Josh Bernoff – 4 stars, Read this for a class I’m taking on social media at UCI. Great book. Answered most of the questions that Groundswell, Bernoff’s first book created for me. This book was much better than Groundswell in my opinion. More time spent addressing the hard questions and less telling us what our problems were.

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik – 4 stars, A great reference book, filled with insightful tips. Great way to look at the data. Lots of common metrics explained. Author gives lots of direction on what different kinds of websites should be looking at. Even covers how to track social media campaigns.

Movies

Dorian Gray – 0.5 Star, Lowest possible rating for this. It was horrible! Read the book, its better, but not much.

The Mummy: Tomb of the Dragon Emperor – 0.5 star, perfect example of taking a franchise one step too many. This was really horrible!

The Seeker: The Dark Is Rising – 2.5 stars, looking back on this one, the movie was pretty boring. Not sure it deserves this rating. I would not recommend it.

How to Train Your Dragon – 4 stars. Funny movie. Great for the family. Although, I think Samantha was a bit too young for it, because it lost her interest fairly early on.

Eat, Pray, Love – 4 stars. I liked this movie a lot. I think I even liked it better than the book.

Social Media: PBS is listening! Is your company?

This is so cool!  Noah (5 year old) wrote to PBS (with a $1 donation) and asked for a new show.  The image of the letter (below) went viral.

PBS responded online!  Sweet!

Dear Noah: Thank you for your dollar. We are glad you love PBS KIDS so much! The good news is we have two super hero to the rescue shows that we think you will enjoy, Super Why! and WordGirl. Love, PBS KIDS

The Year in Books 2010

This year my goal was to read more books than any previous year.  By my best reckoning I read 24 books in 2008, only 16 in 2009.  I decided to round up and try to read 50 books this year.  That comes out to four (and some change 4.166) books a month.  Here are the books I read and what I thought about them, along with some statistics.

In order to meet my goal of 50 books, I listened to a lot of them, 58%.  I also read print, and on an iPad.

Some interesting quick facts:

  • I read a total of 6,815 print pages.
  • Average length of the print books was 324 pages.
  • The average length of the audio books I listened to was 9 hours and 50 minutes.
  • I listened to a total of 285 hours and 9 minutes of audio books.  That’s almost 12 solid days of audio (11.875 days).
  • I abandoned reading 3 books this year.  They were:  Classical Music 101 by Fred Plotkin, The Art of War: The Essential Translation of the Classic Book of Life by Sun Tzu, Harmony by Charles Hrh The Prince Of Wales

My Favorites:

Hamlet – I never really read much Shakespeare before.  Just a little in high school, so I’m really glad I picked this book up.  I really enjoyed it.  So much that I read it twice and while reading it I also read the Cliff Notes, which I haven’t read since high school, as well.

Call of the Wild – Just a really excellently written novel.  Kept me wanting more.  Riveting story.

Time Travelers Wife – A very pleasant surprise.  I had watched the movie prior to reading the book.  In fact, I read the book because I liked the movie.  But as it usually the case, the book was much better.  This may be the best book I read all year.

A Prayer for Owen Meany – Not something I would have found on my own.  This was a recommendation from a friend.  I had never heard of it before and was skeptical at first, but this book really did come through.  A really great story with deep character description.  You really come away feeling that you knew these characters.

Down and Out in the Magic Kingdom – A strange science fiction story.  This book is public domain, which means it is free, and an audio reproductions of it are also free.  I listened to one of these audio reproductions and was really pleased.  Its one of those sci-fi books that erally doesn’t give much background on the way things are.  It just dives into the story and you have to figure things out.

The Girl Who Played with Fire – This was a hugely popular series this year and last.  It will be coming out as an English speaking film soon.  All the books are already movies in Sweden.  The first two movies I have seen and liked, but the books (again) were SO much better.  I highly recommend the whole series.  But so far this is my favorite in the series.  I still have yet to read the last book the series.

The Books:

Continue reading The Year in Books 2010

December 2010

Events

This month we went to Disneyland again. Thanks to Samantha’s cool aunt Lauren, I think we have gone the last 6 months in a row. We had a great time again this time. The weather was looking pretty bad, but it didn’t rain. I think the fact that it didn’t look that good and that it was a Thursday helped keep people out of the park. This meant we had more time to have fun, because we didn’t have to fight the crowds. This visit also marked the first time Samantha had been to Ariel’s Grotto. At this restaurant the cast members are dressed as 5 princesses (Ariel, Snow White, Bell, Cinderella, and Jasmine). Samantha was very shy and didn’t like being close to the princesses, but when they walked away from the table, she acted excited to see them.

Christmas was really special for us this year. Because we had three of them! Our first Christmas was early at my parent’s house in Carlsbad. They of course spoiled us all with presents, good food, and great company. We all had a blast. Our next Christmas was on Christmas Eve at Michelle’s parents house. Again, we were regaled with presents, great food and great company. Lastly we had our own little family Christmas on Christmas day. Samantha had a great time and must think that Christmas last a month now.

Immediately after our Christmas we started packing for our vacation to Arizona. We had a good drive there and back. It is about 5 and a half hours with stops for eating. We made much better time going home, because we stopped less. Samantha was a little angel for the drives. Once there were greeted by my extended family. Some of them stayed at my aunt Lee’s house and the overflow, which included Samantha, Michelle, myself, Rick, Barbie, Autumn and Trevor, stayed at a timeshare Lee and Ron have that is also in Scottsdale. It was a beautiful place, but didn’t really compare to Lee and Ron’s beautiful Scottsdale home. We had a wonderful vacation there and attended my aunt Barbie’s wedding to Rick, while in Scottsdale.

Celebrations

Bill Kita’s birthday 12/16

Bill Watts’ birthday 12/21

Tim Thompson 12/22

Barbie and Rick’s Wedding 12/27

Robyn Plouse 12/18

James Higson 12/31

Cole Lesile 12/25

Movies

The Sorcerer’s Apprentice – 3.5/5 stars.  Not bad.  Not great.

Harry Potter and the Deathly Hallows – 4.5/5 stars.  Great movie, only disappointment is having to wait for the second part.

Robin Hood – 4/5 stars.  Good action flick.

Grown Ups – 3/5 stars.  Funny.

Twilight: Eclipse – 3/5 stars.  Okay.  Just like the others, read the books, they are much, much better.

Despicable Me – 3/5 stars.  Excellent to see in 3D.  Kids movie that doesn’t appeal to adults as much as it possible could.

The Legend of the Guardians: The Owls of the Ga’Hoole – 1/5 stars.  Terrible.  Boring.

Inception – 4.5/5 stars.  Excellent concept.  Would like to see more like this.

Books

The Lightning Thief (Percy Jackson and the Olympians #1) by Rick Riordan – 4/5 stars.  Great book.  Looking forward to reading more.

The Picture of Dorian Gray by Oscar Wilde – 3/5 stars.  Being generous with this one.  Great idea, but the book totally misses taking advantage of it.

The Tristan Betrayal by Robert Ludlum – 3/5 stars.  Good spy novel.

Deception Point by Dan Brown – 4/5 stars. Dan Brown does it again  and again.  He is just a great author.

The Essential Lewis and Clark by Meriwether Lewis, William Clark – 3/5 stars.  Dry, reads like a diary, because it is.  Wish it would have read like a novel.

Down and Out in the Magic Kingdom by Cory Doctorow – 4/5 stars.  Excellent Sci-Fi.  More I think about it, this actually deserves 5 stars.  This book is also public domain.

November 2010

Events
On November 1st, I tried to buy tickets for Comic Con, since then, I’ve tried once more.  Both times their registration system online failed and let no one order tickets.  I hope they fix this soon and I can buy tickets, I’m looking forward to going.  On the 2nd Michelle and I both voted.  On November, 5th I finally got my barista badge on foursquare.

You get this badge by checking in at 5 different locations.  For those of you who don’t know, I’m completely addicted to Starbucks coffee.  On November 7th our church had a book fair.  Michelle got a lot of great books for Samantha and I got about 5 books for myself.  Almost all of them only 25 cents!  To top off the morning they were also having a pancake breakfast!

On November 12th, I went to a Ducks game at the Honda Center.  I had a great time with my friends Tim and Jean.  The Ducks won too!  It was a great game and a fantastic night.  I can’t wait until Samantha is old enough to join Dad at the games!

On November 14th, Lauren took Samantha, Michelle and I to Disneyland again.  We had a great time as we always do!  Samantha had a slight cold this month.  It didn’t amount to much more than a runny nose for a few days, so we are very thankful that she is feeling better.

Just before Thanksgiving we celebrated my father’s birthday in Carlsbad.  They already had their tree up so the kids, Samantha and Cousin Ryan, helped their grandparents decorate the tree.

I took the week of Thanksgiving off and spent my free days with Samantha.  Playing Mr. Mom was great, exhausting, but great.  We spent Thanksgiving at the Higson’s home.  They were very gracious to invite us to their home and treat us to a wonderful meal and great company.  We had a great day!

A few days after Thanksgiving we traveled north to our friends home in Los Angeles.  The Sullivan’s had a wonderful “Friendsgiving” party.  We ate another wonderful thanksgiving meal and had more wonderful company.  We are very lucky to have such good friends.  That about wraps up November.  Sorry this update was so late, but if you think November was busy for us, just wait until you read about December!

Books
The Prince by Niccolo Machiavelli 3/5 stars

The Girl Who Played with Fire (Millennium #2) by Stieg Larsson 5/5 stars –  Great book. Sudden ending. Looking forward to reading the last in the series.

A Prayer for Owen Meany by John Irving 5/5 stars –   Excellent book!!!

The Lord of the Rings: The Fellowship of the Ring Visual Companion 4/5 stars –   Michelle gave me this a long time ago.  Just found it recently and it made a good quick read.

Thanksgiving: The Pilgrims’ First Year in America by Glenn Alan Cheney 2/5 stars – Thanksgiving I would not recommend this book.

One Flew Over the Cuckoo’s Nest by Ken Kesey 4/5 stars –   Wish there was a 4.5 category. Great book! Slow to start but really picks up and gets interesting. Amazing descriptions and fantastic characters.

Movies
Oceans – 3 stars.  Okay.  Not as good as I hoped.  Nowhere near the caliber of Planet Earth.

Toy Story 3 – 3.5 stars.  Finally got a chance to watch this.  I thought it was a great ending to the trilogy.

The American – 2 stars.  This could have been a cool spy flick, but it didn’t amount to much in my humble opinion.

The Reader – 4 stars.  This movie grew on me, after I had time to think about it more.  Good story, very interesting.

October 2010

Events

On October 16, Lauren kindly invited Samantha, Michelle and myself to Disneyland. We had a great time. Grandma Gigi was also able to join us. Samantha had a blast. It was the busiest I have ever seen the park, even the places that are always empty had medium sized groups in them (the museum on main street for example).

On October 23, we switched cars with the Higson family. They took possession of Michelle’s Toyota Camry and we got their Toyota Sienna. It was a great deal for Michelle and I, seeing as we have so much stuff to haul around with us everywhere and Samantha likes the new car much better as well.

We spent October 31, Halloween at my family’s home in Carlsbad. Samantha had a great time. For the first time I think she was really excited about Halloween. I’m not sure if she really understood what was going on, but going with Ryan, her cousin, made it exciting because he was excited. He would run up the driveway of someone’s house, toward the front door and look behind him calling, “Come on Samantha, we gotta get some candy”. It was very fun and cute to watch. Ryan was dressed up as Woody from Toy Story and Samantha was the cutest Panda ever!

Books

The Adventures of Huckleberry Finn by Mark Twain  – 3/5 stars. I largely compared this to and expected it to be like The Adventures of Tom Sawyer. When it wasn’t up to par with that book I got discouraged. I still liked this book, but had a hard time judging it on its own merits. I kept comparing it to Tom Sawyer. Even still I liked the book very much.

The Botany of Desire by Michael Pollan  – 2/5 stars. This book was pretty dry. And there really didn’t seem like there was any attempt to not make it dry. It was interesting, but very dry. Still I enjoyed its many forays into the history of food.

The Girl with the Dragon Tattoo by Stieg Larsson  – 4/5 stars. A gripping story. Very exciting. I had watched the movie before reading the book and I have to say I’m really glad I read the book. So much more detail. The movie is a bit gruesome at points; it was easier to read the book I think.

Eat, Pray, Love by Elizabeth Gilbert  – 2/5 stars. I read this because it was so popular; I thought “this must be a good book”. I didn’t really like this book. I really could not relate to the main character. This lady is so depressed; it’s not really a fun book to read at points.

Dangerous Games: The Uses and Abuses of History by Margret MacMillan  – 3/5 stars. I think I was very giving with this book. Basically, MacMillan starts out with a thesis that history is abused and misrepresented and after 200 some pages I think she has proven this point. But I don’t know what I have really read or gained from reading this book.

The Time Traveler’s Wife by Audrey Niffenegger  – 5/5 stars. It is not often that I give a book 5 stars. This was an amazing story. It is a love story in a sci-fi wrapper. Something for everyone. I watched the movie with Michelle last month I think and I really liked the movie as well. Michelle also enjoyed the movie. This is a really great book. Don’t know anyone who would not like it.

Celebrations

Oct 1 – Grandma Gigi’s Birthday

Oct 3 – Tommy Reilly’s Birthday

Oct 3 – Grandpa Duane and Grandma Lyn’s Wedding Anniversary

Oct 4 – Melissa Sullivan’s Birthday

Oct 13 – Lee Muns’ Birthday

Movies

Babies – 1.5/5 stars. Terrible. Do not watch.

Miss Potter – 1/5 stars. As exciting as Victorian England can be.

Kick-Ass – 1 star. Didn’t even watch it all.

The Hangover – 3 stars. I thought this was pretty funny.

Von Ryan’s Express – 4 stars. Forgot I had already seen this and watch this classic again. No regrets!

Percy Jackson & the Olympians: The Lightning Thief – 4 stars. Very entertaining. Can’t wait to read the book.

On the Town – 2.5 stars. Good, but not as much dancing as I would expect from a movie with Gene Kelley, and the music I thought was sub-par.

The Girl Who Played with Fire – 3 stars. Pretty good. I’m reading the book now, so far book is much better as usual.