Disney Not Welcome in Wine Industry

“Plans to market a French Chardonnay under the brand name “Ratatouille,” have been shelved due to a “trickle of inquiries and complaints,” according to Disney spokesperson, Gary Foster.The wine was to be sold exclusively at Costco. Where did the pressure to halt the wine’s release come from? California winemakers, oddly enough. They were upset that Disney would be promoting a foreign product—a French wine.”

url: http://consumerist.com/consumer/whoops/disney-exits-winemaking-buisness-before-actually-entering-it-284628.php