Oatmeal Experiment: Breakfast Day 3

Posted on April 20, 2011 by Jason

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Half way there!  Only 2 more days!  Already thinking of the yummy Saturday morning breakfast I am going to have.  I did the same thing as yesterday today.  Starbucks and oatmeal.

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The Oatmeal Experiment: Weigh in #2

Posted on April 19, 2011 by Jason

X – 1!

Tuesday night and I’m at X – 1!  One pound less in just two days of oatmeal, but is this just normal weight changes or is this the beginning of a trend?

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Oatmeal Experiment: Breakfast Day 2

Posted on April 19, 2011 by Jason

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Getting sick of oatmeal already.  The bacon and eggs are calling my name!  Any way today I upgraded my coffee to some yummy Starbucks, but that is the only change as you can see.  I’m happy with the wordpress app so far.  Stable and easy to use.

I added a poll to the last entry so you can vote on if this experiment will work or not.

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Oatmeal Experiment: Weigh-in #1

Posted on April 18, 2011 by Jason

X – 0

So its monday night and that means this if the first weigh-in to see if I have gained, lost or maintained. Tonight we are still at X. The exact same weight as last night, no change.  So so far we can say that oatmeal in the morning as helped me to maintain my current weight, but is not helping me lose weight.  Lets see what tomorrow brings.

Do you think that this experiment will result in a weight change?  If so how?  Weigh in below:

Will my Oatmeal only breakfast effect my weight? If so, how?

  • Yes, you will lose weight. (100%, 1 Votes)
  • Yes, you will gain weight. (0%, 0 Votes)
  • No, your weight will remain the same. (0%, 0 Votes)
  • This is a stupid experiment! (0%, 0 Votes)

Total Voters: 1

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Oatmeal Experiment: Breakfast Day 1

Posted on April 18, 2011 by Jason

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Here is breakfast from day one.  As you can see the portion is pretty large.  They have a smaller size at the cafe but, I am very hungry this morning.  I’m also having some black coffee.  They serve Seattles Best at the office.  Its not my favorite, but it does the job.

I hope this post works as it is the first time I have tried blogging from the wordpress app on my android.

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The Oatmeal Experiment

Posted on April 17, 2011 by Jason

I want to see if by changing only one meal a day for a week can reduce my weight. I am going to forgo big breakfast with eggs, bacon and hash browns for a bowl of oatmeal everyday, starting tomorrow. We have a cafe at work were we can get whatever we want for breakfast. I usual get a nice big breakfast full of calories. But this week I will order only a bowl of oatmeal with one spoonful of brown sugar.

This is the only change I am going to make to my diet. I will record the results here. My starting weight we will call “X”. I’ll record wether I am up or down from X every evening with a nightly weight in.

Wish me luck.

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February 2010

Posted on March 29, 2011 by Jason

Events

February started out with my discovery of ReinaDelCid on youtube. She’s great. Check out this video below:

I started posting every week day to historyonair.com, my podcast website, that is quickly becoming a history blog and not a podcast, because I simply cannot find the time to podcast anymore. I’ll keep trying though. On February 3rd we had a Chinese New Year celebration at the office, I took some video of that.

On Feb. 6 we watched some of the Super Bowl just like the rest of the nation. I’ve had lots of fun in my Social Media classes in February I posted some of the work I did for the class on this blog. History on Air also got a Fan page on Facebook this month. This month I started to use Gowalla instead of Foursquare. Why? I like the icons and badges better on Gowalla.

On February 22nd, my office bought In and Out for all the employees. That was really cool.

Movies

The Social Network 3 out of 5 stars, better than I thought it would be. Worth watching.

The A-Team – 4 out of 5 stars, again, unexpectedly good. Tried to stay true to the old tv show, but not such a great job at that.

Books

Storytelling: Branding in Practice – 4 out of 5 stars. I read this for my social media classes. Lots of case studies. All pretty interesting. Good read.

Creative Composition: Digital Photography Tips and Techniques – 3 out of 5 stars. Pretty good, nice photos not a real beginner book, but still good.

The Story of Classical Music – 5 out of 5 stars. This was an excellent audio book. Lots of examples and lots of information. Even some great history of the composers.

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) – 3 out of 5 stars. Not as impressive as the other social media books I have read. This book culls together everything else that has already been said and summarizes it. Nothing mind blowing here. Let down.

Mindless Eating: Why We Eat More Than We Think – 3 out of 5 stars. This was close to 4 stars. Lots of case studies, good information. Very interesting. Worth reading.

Fantastic Beasts and Where to Find Them – 2 out of 5 stars. Another one of the spin off books from the Harry Potter series. This just was not all that interesting. Let down.

The Sea of Monsters (Percy Jackson and the Olympians, Book 2) – 4 out of 5 stars. Another in the Percy Jackson series. Still interesting. I’m still caught up in this series. Well written and keeps you reading!

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income – 5 out of 5 stars. Great book. Tons of good information. Perfect for anyone who wants to take their blog to the next level.

Blogging For Dummies – 2 out of 5 stars. Boring. Nothing new and nothing worth saying.

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Audi’s Superbowl Ad

Posted on February 16, 2011 by Jason

The Story: Audi means progress and they believe in giving back to the “world around us.” Lesser part of the message, but still there, Audi is luxury, new and exciting.

Medium: Television
The commercial during the Superbowl depicted the progress part of the story by saying the old guy whose dad had a mercedes-benz is old school. To be progressive choose the Audi and be set free. The commercial also contained features to be used in two different online programs.

Medium: Youtube
The youtube video is used in the Facebook competition. It also furthers the reach of Audi on this social media website. It has over 1.5 million views and almost two thousand likes and only 70 dislikes (probably mercedes-benz die hards and employees).

Medium: Twitter (http://commercials.audiusa.com/audiprogressis)
At the end of the commercial they quickly showed a twitter hash tag to be used in an online competition. Twitter users must submit what progress means to them along with a link to the contest page on audi’s website. Other twitter users who re-tweet that user’s post/hash tag are voting for that user. The user with the most mentions will be able to give $25,000 to the charity of their choice. Thus, proving that Audi is about giving back to the world, while of course raising awareness of the brand Audi.

Medium: Facebook (http://apps.facebook.com/estatesale-tm/)
On Facebook, Audio has launched another program called “The Real Estate Sale.” In which, users are invited to watch the ad and click on luxury items. Each item represents a certain cash value. At the end of the video, your total is figured and and you can submit your score. Everyone who participates in the challenge will be entered to win an Audi sports car experience.

Each medium works for the different part of the story. This campaign was well thought out and takes advantage of all three major players in the social media space: Youtube, Twitter and Facebook. Youtube plays the video on Facebook and youtube.com. The Twitter program utilizes the hash tag feature of Twitter to spread the word. The Facebook program utilizes the social game play/competition addiction that has already been leveraged by the likes of Zynga games like Farmville, Cityville and Mafia Wars.

This narrative did not depend upon audience participation. When the audience participates it drives the reach of the companies name online. The narrative would survive with out audience participation. This campaign was all narrative based. They wanted to get across two core beliefs of Audi: Progress and giving back/charity.

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Ken and Barbie Transmedia Storytelling Campaign

Posted on February 7, 2011 by Jason

UPDATE:  Saw the below at Toys’rUs with my daughter yesterday.

You all know that Ken and Barbie, “Were made for each other” as Ken says in Toy Story 3. Their story actually goes back to 1961 when they first met. They met doing a commercial. The story starts to build from there for the next 43 years their relationship blossomed. But on Valentine’s Day 2004, Barbie dumped Ken for Blain®. Poor Ken, what was he to do? But Ken was okay, he was back on the prowl as American’s more eligible bachelor. He hit social media like a storm with new profiles on Facebook, Twitter and Foursquare. Now Ken will fight to win the heart of his one true love. You can follow the excitement on Twitter:  @BarbieStyle and @OfficialKen

By the way, stop by and help a guy out poor Ken only has 32,562 followers, and Barbie has over 1.7 million.

Mattel is using all the elements of storytelling. The message is hey remember Ken, yeah that guy in Toy Story, they are reminding consumers of the great American love story that is Ken and Barbie. The plot is the story of Barbie and Ken and will they get back together again. The conflict is that Barbie dumped Ken and may turn his advances down. The characters we know: Barbie and Ken. The narrative is very successful it is one that all Americans know. It includes consumers in the narrative as consumers get to vote for whether or not Barbie should accept Ken back into her life. Consumers can vote by texting thumbs up or thumbs down to 51684 or they can vote at http://barbieandken.com/, then post about it on Twitter or Facebook.

I think this campaign is doing well, it has already increased the number of Twitter followers for Barbie and Ken. Hopefully, Mashable or someone else will follow up and let us know if the sales of Barbie and Ken dolls (or action-figure in Ken’s case) went up, revenue being the only silver bullet. By next week, we should know if Barbie took Ken back or not. If you haven’t already read the article on Mashable I encourage you to do so.

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Transmedia Case Study: Dexter

Posted on February 5, 2011 by Jason

I’m taking this really cool class at UCI, called Transmedia Marketing Through Storytelling.  This is the case study that I found and wrote about for the class. Here is a great youtube video that goes over the whole campaign:

Modernista! a Boston-based creative and communications agency was hired to create an alternative reality game (ARG) for the Showtime television program Dexter. The goal was to increase excitement leading up the the premiere of a new season of Dexter.

It started with mock murder scene at 2010 Comic-Con in San Diego. Then it moved online. Two characters engaged players across two main sites (sleepsuperbly.com and serialhuntress.com), as well as countless microsites, social media profiles, mobile components, and real-world locations. The outcome of the game was actually determined by player participation, and elements from the ARG appeared in the new season of DEXTER.

The primary medium was two websites that players could become members of. The platforms used consisted of fake websites, blogs, twitter accounts, ustream, audio, youtube videos, flash, foursquare, and even an ebay listing. Modernista! used any media that was appropriate to move the story along, to hide clues, to create suspense, and to entertain.

I put together a timeline to show the extent of the campaign:

Hunterprey is a blog that goes over the whole campaign. Modernista! has the case study on their website.

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