Monthly Archives: February 2011

Audi’s Superbowl Ad

Posted on February 16, 2011 by Jason

The Story: Audi means progress and they believe in giving back to the “world around us.” Lesser part of the message, but still there, Audi is luxury, new and exciting. Medium: Television The commercial during the Superbowl depicted the progress … Continue reading →

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Ken and Barbie Transmedia Storytelling Campaign

Posted on February 7, 2011 by Jason

UPDATE:  Saw the below at Toys’rUs with my daughter yesterday. You all know that Ken and Barbie, “Were made for each other” as Ken says in Toy Story 3. Their story actually goes back to 1961 when they first met. … Continue reading →

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Transmedia Case Study: Dexter

Posted on February 5, 2011 by Jason

I’m taking this really cool class at UCI, called Transmedia Marketing Through Storytelling.  This is the case study that I found and wrote about for the class. Here is a great youtube video that goes over the whole campaign: Modernista! … Continue reading →

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January 2011

Posted on February 2, 2011 by Jason

Events To being the month, I watched parts of the NHL Winter Classic. The next day we left Scottsdale and began the 5 hour drive home. Right after we got home it was back to work and the normal grind. … Continue reading →

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